Business Growth for Design & Window Treatment Professionals

Where you’re never in business alone.

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Let's Grow Your Business

Are you a designer, decorator, student, workroom, installer, or window treatment vendor? The WCAA was meant for you. If you're looking for community rather than competition, business guidance, real growth strategies (instead of just "good ideas"), and introductions to all the right people...

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Join hundreds of professionals who call us their ally.

At the Window Coverings Association of America, our mission is to provide education, networking, a code of ethics, and increased exposure for this unique industry.

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Our Community

We have chapters across the United States, making it easy for you to grow your business exactly where you are, join a supportive community, and learn from other experienced business owners.

Our belief in community over competition allows WCAA chapters and members to flourish.

Find a Chapter >>

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Simplified Education

We believe growing and operating your business is full of enough challenges and that education shouldn’t be one of them. We’ll teach you how to set prices, market your business, and develop a professional client process.

View Our Webinars >>

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Truly Helpful Resources

Our industry partners include popular window treatment vendors as well as highly vetted and reviewed non-industry companies. Whether you need tools and fabric, business coaching, or marketing consultation, WCAA industry partners offer these services and more.

View Partner List >>

The WCAA represents what is possible with hard work, dedication, and on-the-job education. It doesn’t matter where you come from - everyone is welcome to make a profitable career in the home industry!

Brazilian Truck Driver turned Award-Winning Entrepreneur

Join the trades and transform your life.

Current WCAA President Roger Magalhaes was born in Sao Paulo, Brazil, before moving to the United States as a young adult to pursue the American Dream. He worked in a car wash and drove trucks for six years before opening his business, Shades In Place Inc. Currently, Shades In Place has 600+ five star reviews.

In 2020, Roger was named one of seven Top Window Fashion Influencers by Window Fashion Vision Magazine and is a regular contributor to that publication. He is also a presenter at the International Window Coverings Expo and the installation instructor for the Window Fashion Certified Professional FastTRACK program.