INDIANA CHAPTER SPECIAL IN-PERSON EVENT
Join the Indiana Chapter of the Window Coverings Association of America (WCAA) for a special in-person event celebrating community, leadership, and smarter ways to run profitable, low-drama projects. This event is open to designers, workrooms, retailers, installers, and industry partners—whether you’re a long-time professional or new to the trade.
Custom work means custom challenges: changing details, multiple handoffs, client emotions, and constant decision-making. This event is designed to help professionals across the window coverings ecosystem lead projects with confidence, make faster decisions, and set boundaries that protect time, margins, and relationships. As part of the national WCAA Membership Drive, the Indiana chapter event reflects the theme “Stronger Together: You’re Never in Business Alone.”
Expect practical education, real-world tools, and connections with peers who understand the realities of custom work.
EVENT DETAILS
Date/Time: Wednesday, March 11th from 10-2pm EST
Location: Indiana Design Center, 200 S Rangeline Road, Carmel IN 46032
SPEAKERS
Andrea Liebross
Topic: She Thinks Big®: Drop the Drama—Make Faster Decisions, Hold Better Boundaries, and Lead Projects With Confidence
In the window coverings world, everything is custom—which means variables, handoffs, and client emotions can quickly turn projects into decision fatigue and unnecessary stress. In this practical, high-energy keynote, Andrea Liebross shows you how to “drop the drama” by upgrading the way you make decisions, communicate across the trade, and lead clients and partners with clarity.
You’ll learn a simple framework to stop overthinking, reduce scope creep, and hold boundaries around pricing, timelines, and expectations—without damaging relationships. Whether you’re a designer, retailer, workroom, installer, vendor, or newer professional, you’ll leave with tools you can use immediately to keep projects moving, protect your time, and lead every project with calm confidence.
Key takeaways:
A repeatable process to make faster, clearer decisions (even when details are still evolving)
Boundary language that protects pricing, scope, and timelines while strengthening trust
Practical strategies to improve handoffs and communication between designers, workrooms, installers, and vendors
Andrea Liebross is a keynote speaker, bestselling author of She Thinks Big®, podcast host, and strategy-driven business and leadership coach. She helps leaders strengthen decision-making so growth feels clear, grounded, and sustainable—at work and in real life.
KERRY MARTINDELL
Kerry Martindell, representative for Maxwell Fabrics, will kick off the morning with a look at Maxwell’s upcoming Spring Collections, launching later this month. As our coffee and beverage sponsor, Kerry will welcome attendees with both inspiration and insight, highlighting new drapery offerings with a strong emphasis on wide widths, sheers, prints, stripes, and wool blends. This presentation offers an early peek at fresh, versatile fabrics designed to support beautiful, functional window treatments—setting the tone for a creative and energizing day ahead.
Kerry Martindell is a trusted industry representative for Maxwell Fabrics, working closely with designers, workrooms, and industry professionals to help them select textiles that balance beauty, performance, and practicality. With a strong understanding of drapery and decorative fabrics, she is known for translating collections into real-world applications, considering factors such as width, hand, pattern, and end use. Kerry supports the launch of new collections—including wide-width drapery fabrics, sheers, prints, stripes, and wool blends—and serves as a knowledgeable, collaborative resource within the design and window coverings community.
Lisa Campbell
Why Sunbrella? Lisa will show us all the advantages of using Sunbrella fabrics. She will also bring a “Stain Bar” where you can learn how easy it is to clean these fabrics.
Lisa Campbell is a representative for Sunbrella, working with designers, workrooms, and industry professionals to showcase fabrics that combine durability, cleanability, and design-forward style. Known for her engaging, hands-on approach, Lisa educates professionals on the many interior applications of Sunbrella fabrics—including window treatments, upholstery, and soft goods—often demonstrating their easy-care performance in real-world scenarios. Through practical education and deep product knowledge, she serves as a trusted resource, helping professionals specify fabrics that deliver long-lasting beauty and confident client solutions.
EVENT SPONSORS:
If you want to make clearer decisions, protect your boundaries, and lead projects with confidence—while building stronger relationships across the trade—this event is for you.
Join the Indiana design and window coverings community for an educational, energizing gathering that delivers tools you can use immediately.
Save the date. Invite a colleague. Be part of WCAA.
Because when we lead together, we’re Stronger Together.