SEPA/NJ CHAPTER SPECIAL IN-PERSON EVENT
Join the SEPA & New Jersey Chapter of the Window Coverings Association of America (WCAA) for a special in-person event celebrating innovation, education, and growth across the design and window coverings industry. This event is open to designers, workrooms, retailers, installers, and industry partners—whether you are a current WCAA member or exploring membership for the first time.
This hands-on, demonstration-rich program is designed to remove the fear and mystery around motorization and lighting control. Attendees will gain practical insight into how motorized shading and simplified lighting solutions can increase revenue, elevate client experience, and expand service offerings—without adding unnecessary complexity. As part of the national WCAA Membership Drive, this event reflects the theme “Stronger Together: You’re Never in Business Alone.”
EVENT DETAILS
Date/Time: Wednesday, March 11th from 10-11am EST
Location: DEL Motorized Solutions, 2075 Byberry Road, The Atrium Suite 108, Bensalem, PA 19020
SPEAKERS
DENNIS LISTER
Topic: Don’t Fear Motorization!
In this practical, sales-forward session, Dennis Lister and the DEL Motorized Solutions team—along with Lutron experts—will break down how motorization can become a profitable, approachable addition to your business.
What You’ll Learn & Experience:
Sales, programming, and installation tips & tricks from Lutron experts
Live demonstrations of Lutron shading systems, controls, and Ketra lighting
How to unlock untapped revenue by adding simplified lighting control to your offerings
Architectural solutions for angled and arched windows
DEL Motorized Solutions’ white glove services, including:
Measuring
Product design
Installation
Programming
All at aggressive wholesale pricing
Bonus for Attendees:
All members who attend will gain access to Lutron’s and DEL’s full line of labor, shading, and lighting solutions, creating immediate opportunity for expanded services and revenue.
Dennis Lister is the CEO of DEL Motorized Solutions, a trusted provider of motorized shading and lighting control solutions for the design and window coverings industry. Known for making complex technology approachable, Dennis helps designers, retailers, installers, and workrooms confidently integrate motorization into their businesses in a way that is both profitable and scalable.
Under his leadership, DEL Motorized Solutions has become known for its white-glove service, offering measuring, product design, installation, and programming at competitive wholesale pricing. A strong advocate for education and hands-on learning, Dennis regularly shares practical sales, installation, and programming insights and works closely with partners like Lutron to help professionals unlock new revenue while delivering seamless, high-performing solutions for their clients.
LuAnn NigARA
LuAnn Nigara is a leading business expert, keynote speaker, and media personality, known for helping entrepreneurs stop playing small and take decisive action. As the host of the top-rated podcasts A Well-Designed Business® and Window Treatments for Profit—with over 1,000 episodes and 9 million downloads—LuAnn has built an international reputation for delivering no-nonsense business advice.
A seasoned entrepreneur, she has successfully launched three businesses, including LuAnn Nigara Inc., where she provides business education through live events, LuAnn University, and bestselling books. Known as the go-to speaker for business owners ready to get out of their own way and step into profitability, LuAnn delivers engaging, actionable keynotes that inspire and challenge audiences to make bold, smart decisions in their business.
EVENT SPONSORS
If you’ve been curious about motorization—but unsure where to start—this event is for you.
Join the SEPA & NJ design and window coverings community for hands-on demonstrations, expert guidance, and practical strategies you can use immediately to grow revenue and confidence.
Save the date. Watch for registration. Bring your questions.
Because when we learn and grow together, we’re Stronger Together.