Here is Why 2023 will be a Year of Growth for Window Treatment & Design Businesses

As we enter another year of supporting entrepreneurs in the home industry, we are excited to share specific ways we are strategically helping our members grow their businesses. Our approach is multi-pronged and consists of the following initiatives:

Our Strategic Marketing & Growth Plan

We are continuing to steadily work through our Strategic Plan with the help of our National Board members, committees, and chapter leaders. This plan includes providing more specific webinars that focus on bite-sized educational topics, such as window treatment fabrication, business growth, marketing, and financial tips. Your business deserves holistic support, not just a few good ideas or vendor discounts (though we all love a good discount!).

Our Valued Partners

We are partnering with four large events this year - IWCE, The Custom Workroom Conference, The Sun Shade Expo, and The Vision Conference. 

Additionally, we are continuing our partnerships with the Interior Design Society and the National Upholstery Association. We firmly believe that community is more important than competition, and we look forward to helping our members, who are often shared members with these other organizations, enhance their businesses. We are stronger together, and as a member of the WCAA, you are never in business alone.

Our Incredible Chapters & Members

We are working to grow our current Chapters and start additional chapters. From a practical standpoint, this looks like improved communication between National and Local divisions and routine video calls with chapter leaders. We are here to support our local chapters and help them through any obstacles, including growth, member retention, and their own internal operations. We’ve found that chapters do not alway share that they are struggling, and the National Board of Directors understands the responsibilities is on us at the National level to continuously offer that support and encouragement while asking questions that will give chapter leaders the chance to open up about where they need us most.

We are also putting more emphasis on featuring interviews and personal stories of our members' success in their window coverings and design businesses. This will 1) help promote their individual businesses and 2) to encourage others to start their own ventures in this lucrative industry. Be on the lookout - we might contact YOU for an interview!

Let's Grow Your Business

Are you a designer, decorator, student, workroom, installer, or window treatment vendor? The WCAA was meant for you. If you're looking for community rather than competition, business guidance, real growth strategies (instead of just "good ideas"), and introductions to all the right people, it’s time that you join the hundreds of home professionals who call us their ally.

At the Window Coverings Association of America, our mission is to provide education, networking, a code of ethics, and increased exposure for this unique industry. Click here to become a member. To learn more about becoming an industry partner, go here.